How to Apply Mel Robbins’ ‘Let Them’ Theory in Business
In business, it’s easy to get caught up in what other people think, say, or do. Whether it’s difficult clients, team dynamics, or industry competition, we often waste energy trying to control things outside our influence. Enter Mel Robbins’ Let Them theory—a powerful mindset shift that encourages us to let people be who they are without letting it derail our own focus. There’s a reason this book and idea are going gangbusters right now – it works.
The core idea? Instead of trying to change, convince, or control others, let them react, think, and behave as they choose while you stay committed to your goals. This approach can reduce stress, improve decision-making, and create healthier business relationships. Here are four ways you can apply this theory to your business today.
1. Dealing with Difficult Clients or Customers
Not every customer will love your product or service. Some may be difficult, complain, or demand things outside your scope. Instead of bending over backward trying to win them over, let them feel how they feel. Your energy is better spent serving the clients who truly align with your business values and appreciate your work. By focusing on the right audience, you’ll build a stronger, more engaged customer base.
2. Handling Team Members’ Reactions
As a leader, not everyone will agree with your decisions. Whether you're implementing a new strategy, setting boundaries, or promoting someone, people will have opinions. Let them. You can’t control their reactions, but you can stay firm in your choices while remaining open to constructive feedback. Trust in your vision and lead with confidence, knowing that not everyone has to approve for you to succeed.
3. Navigating Competitor Behaviour
The business world is competitive, and sometimes competitors will mimic your strategies, undercut your pricing, or attempt to challenge your reputation. Instead of wasting time and energy getting frustrated, let them. Instead of reacting emotionally, focus on what makes your business unique. Keep innovating, refining your customer experience, and strengthening your brand. At the end of the day, your long-term success will speak louder than any competitor’s tactics.
4. Setting Boundaries with Workload & Expectations
In business, people will always have expectations—clients expecting discounts, colleagues expecting you to overextend yourself, or customers expecting instant responses. Let them expect what they want, but don’t feel pressured to meet every demand. Set clear boundaries around your time, pricing, and availability. By doing so, you’ll attract the right clients and collaborators who respect your worth rather than those who drain your energy.
Adopting the Let Them theory in business doesn’t mean you don’t care—it means you prioritize your energy where it truly matters. By letting go of the need to control others and focusing on your own actions, you create space for greater clarity, confidence, and success. So next time you find yourself stressing over external reactions, remind yourself: let them—and keep moving forward.
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